Held Concurrently: China's Best Pesticides Investment Promotion Conference (Chengdu)

                         Global Specialty Fertilizers Exhibition (Chengdu)

一、Basic Information

       Exhibition Dates: May 30-31, 2026

Exhibition Venue: Western China International Expo City, Chengdu

Exhibition Theme: Green Agriculture, Technology-Driven Agriculture, Brand-Strengthened Agriculture

Exhibitors: 1000+  

Exhibition area: 30,000+ square meters

Professional Visitors: 50,000+

二、Exhibition Overview

1、Exhibition Introduction

The Western (Chengdu) Agricultural Inputs Expo (CAE), themed "Green Agriculture, Technology-Driven Agriculture, Brand-Strengthened Agriculture," aligns with the new situation and requirements of agricultural modernization, bringing together advanced new agricultural inputs, cutting-edge technologies, and innovative models from around the world to Chengdu. By aggregating resources across the entire supply chain—government, industry, academia, research, and application—it constructs a closed-loop ecosystem of deep collaboration among production enterprises, distribution channels, end-users, regulatory agencies, research institutes, and industry associations, achieving efficient linkage across all links of the industry chain. It provides enterprises with precise market expansion paths, significantly reducing customer acquisition and promotion costs, and also builds a one-stop product selection platform for buyers. Through centralized comparison and on-site matching, it reduces procurement and trial-and-error costs, achieving precise matching between production and sales, accelerating the transformation and application of agricultural scientific and technological achievements, and promoting high-quality regional agricultural development.

2、Review of the previous session

CAE2025, the first professional agricultural input event in the western Sichuan-Chongqing region, was successfully held at the Western China International Expo City in Chengdu from May 16-17, becoming a focal point of the industry due to its high standards and professionalism. The exhibition attracted companies such as Yunnan Jiehua, Anyang Zhongsheng, Tianyun Biotechnology, Sichuan Yida, Yixin Chemical, European United Mining, Inner Mongolia Lanjing, Dongguan Linshi, Yunnan Heou, Ziyuyuan, Zhongxiang Yipinhong, Shandong Xinxing, Guangxi Kejian, Jinbo Pesticides, Heze Longge, Guizhou Zhuolan, Chengdu Beiyu, Zunyi Nongzhiben, Chongqing Youbing, Chongqing Yunfeng, Hainan Fuyou, Hebei Jinse Wanwu, Sichuan Youxianmei, Sichuan Juerrenjia, Sichuan Jieba, Chengdu Chuanjiang, Chengdu Hualong, Chengdu Bion, Chengdu Zhipeng, Zhejiang Topyunong, Zhejiang Dongsheng, and others. Over 500 well-known companies participated in the CAE2025 exhibition, including Haihuawei, Jiejiarun, Xiaoyu (Beijing), Anhui Feilit, Hubei Shuizhiyi, Sichuan Jifeng, Chengdu Luyou, Chengdu Heyida, Shandong Maiden, Runtian Pump Industry, Suzhou Jimu Robotics, Xinjie Pump Industry, Zhejiang Botolini, Zhejiang Haisuo, Kadela Automation, and Taizhou Luba, covering the entire industry chain of fertilizers, specialty fertilizers, pesticides, seeds, smart agriculture, and agricultural machinery. The exhibition area exceeded 30,000 square meters, attracting 20,000 professional visitors from Sichuan, Chongqing, Shaanxi, Gansu, Ningxia, Yunnan, and Guizhou. CAE2025 showcased a gathering of leading enterprises and industry experts, achieving the required scale of participating companies, a 90% visitor satisfaction rate, active trade exchanges, and fruitful results.

3、This year's planning

The 4th Western China (Chengdu) Agricultural Materials Expo (CAE2026) will be held from May 30-31, 2026, at the Western China International Fair for Investment and Trade in Chengdu, Sichuan Province. Building upon previous editions, this year's expo will be upgraded and enhanced, with an expected exhibition area of 30,000 square meters. CAE2026 uses the Sichuan-Chongqing economic circle as its core hub, radiating to the agricultural markets of Shaanxi, Gansu, Ningxia, and across the country. It will actively invite high-quality exhibitors and buyers, continuously deepening the integration of resources across the entire industry chain, and creating an efficient and high-quality platform for enterprises to explore the western agricultural materials market and accurately connect with partners.

三、Market Background

Sichuan, as a major grain and cash crop producing area in western China, consistently ranks among the top in the country in terms of planting area for vegetables, fruits, and tea. In particular, the yields of late-maturing citrus fruits, lemons, kiwifruit, tea, and medicinal herbs are very high. Its major agricultural products hold an important position in the country, earning it the reputation of "Land of Abundance."

Chongqing's main grain crops include corn, rice, wheat, and miscellaneous grains. Cash crops include citrus fruits, medicinal herbs, fruits and vegetables, peanuts, rapeseed, tobacco, and tea. Forest products include tung oil, silkworms, and chestnuts. Chongqing ranks first in the country in tung oil production, second in raw lacquer production, and third in citrus production. Fengjie navel oranges are renowned throughout China.

As agricultural modernization accelerates in both regions, traditional planting is transforming into intensive and technologically advanced methods, leading to a continuous increase in demand for agricultural inputs such as high-quality fertilizers, efficient pesticides, and smart agricultural equipment, indicating a huge potential market for agricultural inputs.

四、Exhibition Highlights

1、The exhibition has been fully upgraded, with an unprecedented scale of tens of thousands of participants and thousands of enterprises

CAE2026 is planned to cover an exhibition area of 30,000 square meters, with over 1,000 well-known domestic and international companies expected to participate, attracting 50,000 professional visitors. As a benchmark event for the entire agricultural planting industry chain in western China, the event will be bustling with activity and abundant business opportunities, covering all aspects of product promotion, technical discussions, spot trading, and project cooperation, building a solid platform for win-win cooperation and continuing the positive momentum of previous years.

2、Industry leaders gathered to create a high-profile event

The event plans to invite leading companies such as Sichuan Lier, Sichuan Guoguang, Xinchaoyang, Sichuan Longmang, Luzhou Tianhua, Banglida Agricultural Materials, Yunnan Jiehua, Guizhou Kailin, and Shanxi Tianji to participate, showcasing their new products, flagship technologies, and innovative models. The event will present a high-profile gathering of industry leaders and experts. Small and medium-sized enterprises (SMEs) can connect with top resources, learn from advanced experiences, explore cooperation opportunities, and jointly explore new paths for industry development.

3、The entire industry chain is showcased, providing a one-stop procurement platform

"CAE2026" adheres to the principle of showcasing the entire industry chain. It features a complete range of agricultural production elements, including fertilizers, specialty fertilizers, pesticides, seeds, seedlings, smart agriculture systems, water-saving irrigation equipment, agricultural machinery, and garden tools. The abundant exhibits allow for more direct and comprehensive selection, facilitating one-stop purchasing and promoting the circulation of agricultural inputs.

4、Delve into distinctive agricultural belts and precisely match supply and demand

In addition to inviting agricultural input wholesalers, distributors and other channel partners from Sichuan, Chongqing and surrounding cities and counties, the organizing committee will also go deep into the characteristic agricultural belts such as vegetables, tea, citrus, lemons and kiwifruit, and specifically invite end users such as planting companies, large-scale growers, planting cooperatives and family farms to the event. At the same time, multiple procurement matchmaking meetings will be organized to facilitate close negotiations and efficient signing of contracts between supply and demand.

5、A comprehensive media matrix enhances the publicity campaign 

   Integrating over 200 traditional media outlets, industry-specific media, self-media, and outdoor media, the event will reach millions of agricultural practitioners through various means, including live streaming on Douyin/video accounts, WeChat official account articles, official media news pushes, offline promotions, and advertising at transportation hubs. From pre-exhibition promotion to post-exhibition follow-up, the event will comprehensively enhance the exposure and influence of the exhibition and participating brands.

6、High-level forums and collaborations guide industry trends

A high-level forum will be held concurrently, inviting government leaders, experts from the Ministry of Agriculture and Rural Affairs, university researchers, and senior executives from leading enterprises to conduct in-depth discussions on hot topics such as smart planting technology innovation, green agricultural input application trends, and pathways to improve the quality and efficiency of specialty crops. Cutting-edge reports will be released, and a special committee for the development of specialty industries will be established to provide the industry with forward-looking ideas and a cooperation platform.

7、Focusing on regional needs and exploring unlimited business opportunities 

     All exhibits are precisely selected for the characteristic crops grown in western regions such as Sichuan, Chongqing, Yunnan, and Guizhou, and are tailored to the local planting needs of late-maturing citrus, tea, and Chinese medicinal herbs. They are highly targeted, helping companies to accurately reach their target customer groups, deeply explore potential business opportunities in the regional market, and avoid homogeneous competition.

五、Exhibition Scope

       Various fertilizers, biological products, pesticides, plant growth regulators, soil conditioners, seeds, seedlings, plant protection equipment, water-saving irrigation, smart agriculture, modern agricultural facilities, garden tools, testing instruments, pesticide and fertilizer production and packaging equipment, internet agricultural e-commerce, agricultural packaging product recycling and other related products.

六、Concurrent exhibitions and events

（1）2026 China Good Pesticides Investment Promotion Conference

(Chengdu)

（2）2026 Global Specialty Fertilizer Exhibition (Chengdu)

（3）2026 Sichuan Citrus Industry Expo

（4）The 4th Western China (Chengdu) Seed Industry Expo 2026

（5）The 4th Western China Facility Agriculture and Chengdu Irrigation Technology Expo 2026

（6）The 4th Western China (Chengdu) Agricultural Machinery Exhibition 2026

七、Target audience

——Plant protection stations, soil and fertilizer stations, agricultural technology extension and supply and marketing systems in cities, counties and townships in western China;

——Agents, distributors, and retailers in cities, counties, and townships in western China;

——Fruit and vegetable, horticulture, landscaping, flower, and medicinal herb planting units and large-scale growers;

——Foreign representative offices in Chengdu, as well as agricultural, agricultural input, and related service organizations and traders from West Asia, Central Asia, Europe, and other countries;

八、Exhibition promotion

◆ 200 influential media campaigns

◆ 300,000 direct mail invitations

◆Direct Sales Email Promotion

◆Agricultural input dealers' distribution center has a large number of advertisements

◆Fax, telephone, and SMS promotion

◆ Direct recommendation to similar exhibitions

◆ Exhibition promotion meeting held before the exhibition

◆ Buyer Service Center One-on-One Promotion

◆ Cooperation with relevant businesses and associations

九、Exhibition Procedures

1、Participating companies should fill out the "Participation Application Form" in detail, affix their official seal, and fax it to the organizing committee. Fees should be transferred to the organizing committee's account within three days.

      2、No organization or individual may bring counterfeit, substandard, or infringing products to the exhibition; otherwise, the organizing committee has the right to disqualify them from participating.

      3、To maintain the overall image of the conference, the organizing committee reserves the right to make final adjustments to some booth arrangements.

十、Exhibition Requirements

1、All exhibitors must have a business license, their products must comply with relevant national regulations, they must have all three required certificates, and they must not have engaged in the production or sale of counterfeit goods.

       2、According to relevant national regulations on the management of agricultural inputs such as pesticides and fertilizers, as well as the Advertising Law and other relevant requirements, all advertising content must be truthful, reliable, and comply with the relevant national laws, regulations, and rules.

For more information, please contact: Chengdu Zhongwei United Exhibition Co., Ltd.